People insights for culture and leadership growth.

For over a decade, we've had a singular focus: helping organisations understand and improve the people dynamics shaping their culture, leadership, and performance.

See how we work

"92% of executives say culture drives company value.
But 84% say theirs needs improvement."

Graham et al., 2022

Every organisation has a culture. Few manage it with intention.

Culture and leadership set the unwritten rules for how work happens. Managed well, culture is a strategic asset; left unmanaged, it becomes a hidden risk.

We give leaders a clear lens and a practical toolkit to measure, discuss, and develop culture over time.

"Executives (82%) are significantly more likely to rate their culture as good or excellent than employees (47%)"

SHRM Business

Managed cultures

✓Culture aligns to strategy and drives performance.
✓Leaders model and reinforce key behaviours.
✓Strengths and risks are discussed openly and tracked.
✓Evolution is intentional, adapting to growth, change, and new realities.
✓Top talent is engaged and grows with the organisation.

Unmanaged cultures

✕Culture is ignored until there's a problem.
✕Leadership signals are inconsistent.
✕Strengths go untapped; hidden risks take root.
✕Culture conflicts with strategy and slows execution.
✕Top talent disengages or leaves.

"85% of employees say culture is a competitive advantage when they see leaders as active role models of the culture."

PwC

We know the people patterns that drive performance.

We've partnered with 100+ organisations and 250,000 employees. While people dynamics are complex, patterns repeat.

Our 24 Signals Survey surfaces these patterns and turns insights into action.

"Employees in high-trust cultures report: 106% more energy at work, 50% higher productivity, 76% more engagement, and 40% less burnout."

Harvard Business Review

What we do

Culture assessment

Map the behaviours, beliefs, and frictions that define your culture. Surface key strengths, risks, and developmental priorities.

24 Signals Survey
Bespoke assessment

Culture development

Turn insights into everyday habits and enabling systems. Practical moves leaders and teams can implement.

Culture Action Planner
Culture Loop

Leadership assessment

Decode the leadership dynamics influencing your current culture. Identify strengths to leverage and capabilities to build.

Leadership 360 assessments
Bespoke leadership assessments

Leadership development

Develop the capabilities needed to foster high-performance, high-trust environments where teams feel supported and motivated to stretch themselves.

Mentri (AI coaching companion)
Executive coaching

Our world-class suite of tools and services help you manage people dynamics with intention and confidence. Every step of the way, we prioritise simplicity, clarity and practicality.

We don't overwhelm you with jargon, bloated methodologies, and data for data's sake. We sift through the noise so you can focus on what's impactful.

"47% of employees cite lack of empathetic leadership as a reason for leaving"

SHRM Business

When to call us

Below are some of the common scenarios where organisations benefit from our culture and leadership expertise.

Performance & People Dynamics

Targeted challenges — tackle silos, low accountability, fear of speaking up, inclusion issues, burnout, etc.
Strategy alignment — ensure culture supports, not undermines, business objectives.
Hybrid & remote working — sustain cohesion and connection across distance.

Talent & Engagement

Retention & attraction — reveal what makes culture magnetic (and what drives people away).
Employee engagement — pinpoint what energises staff and what holds them back.

Growth & Transformation

Scaling up — evolve culture to sustain performance and connection.
New leadership — help incoming CEOs/teams understand and steer "how we work".
Technology shifts — surface readiness and barriers to adopting new ways of working.

Risk & Reputation

Mergers & acquisitions — create a shared cultural foundation for integration.
Regulatory requirements — provide credible culture data for oversight bodies.
Living the values — test whether values and behaviours align.

Who we are

A specialist culture and leadership lab made up of a psychologist, an anthropologist, and a software architect. Between us, we've built methods, tools, and products used by hundreds of consultants and companies worldwide.

Andrés Fossas

Harvard-trained psychologist with 11+ years exclusively in company culture assessment. Has published peer-reviewed research and led culture diagnostics for leadership teams worldwide. Known for translating complex people dynamics into clear, actionable insights. Also coaches senior leaders, using assessment findings as a springboard for focused leadership development.

Charles McInerney

Anthropologist and culture analyst with 10+ years of international consulting experience. An acute sense for unearthing hidden patterns in people dynamics. Known for delivering culture narratives that resonate and inspire action. Also designs and builds learning programmes and digital thinking companions.

Martti Laine

Software architect and product builder with 13+ years' experience. Designs and develops digital tools from concept to launch. Previously founded and scaled a profitable SaaS business, and has built solutions for some of the world's largest organisations. Known for combining sharp product thinking with the technical craft to bring ideas to life.

When you work with Folkuslab, you work directly with the people who designed the methods and tools. An intentionally lean outfit, we operate flexibly at speed, with rigour, quality, and a human touch.

What our clients say

"The insights were tangible, and I've used them in everyday leadership conversations. We got tremendous value."

— President, Small Consulting Company

"The survey you created for us was brilliant, thank you. Loved the experience, it was very clean."

— COO, Leading Software Company

"The conclusions are excellent, especially the narrative. Very effective and accurate. You really cut through."

— Head of Ops, Recruitment Agency

"Your team were knowledgeable, showed great intuition, and delivered an exceedingly good assessment. We unquestionably got our money's worth and then some."

— Culture Director, Mid-Sized Engineering Firm

"You brought a rare combination of analytical depth and emotional intelligence, consistently going beyond the brief to create additional value."

— Senior Leader, Mid-Sized Consulting Firm