Team
Founding partners
A specialist culture and leadership lab made up of a psychologist, an anthropologist, and a software architect. Between us, we've built methods, tools, and products used by hundreds of consultants and companies worldwide.

Andrés Fossas
Harvard-trained psychologist with 11+ years exclusively in company culture assessment. Has published peer-reviewed research and led culture diagnostics for leadership teams worldwide. Known for translating complex people dynamics into clear, actionable insights. Also coaches senior leaders, using assessment findings as a springboard for focused leadership development.

Charles McInerney
Anthropologist and culture analyst with 10+ years of international consulting experience. An acute sense for unearthing hidden patterns in people dynamics. Known for delivering culture narratives that resonate and inspire action. Also designs and builds learning programmes and digital thinking companions.

Martti Laine
Software architect and product builder with 13+ years' experience. Designs and develops digital tools from concept to launch. Previously founded and scaled a profitable SaaS business, and has built solutions for some of the world's largest organisations. Known for combining sharp product thinking with the technical craft to bring ideas to life.
When you work with Folkuslab, you work directly with the people who designed the methods and tools. An intentionally lean outfit, we operate flexibly at speed, with rigour, quality, and a human touch.
Our Associates
We work with a trusted network of world-class consultants and coaches to ensure you receive comprehensive support throughout and beyond your engagement with us.

Ashley Munday
Ashley is a strategic advisor, change facilitator, and executive coach with over 25 years of professional experience. She has facilitated large-scale organisational transformation, aligning strategy and culture, and enjoys coaching high performance leaders who lean in and move fast. She is passionate about strategic planning and thrives when co-creating measurable results that support the mission of an organisation.

Sidney Doaty
Sidney is a culture and team-building coach with over 40 years of management and people leadership experience across manufacturing, sales, and services. He has led culture, HR, and safety functions, working directly with organisational leaders and culture champions to build purposeful, right-fit cultures that support performance and growth. Sidney designs and facilitates practical development experiences that strengthen teams, deepen trust, and translate organisational values into everyday behaviour.

Lisa de Jong
Lisa is an impact-led and relationship-driven transformation leader with 25 years' experience in culture change, leadership development, and inclusion. She has led major programmes across multiple industries as both an internal head of function and external consultant. A qualified coach and mediator, she is a trusted partner to executives seeking lasting behavioural and organisational change.

Ian Young
Ian Young is a results-focused executive coach and leadership consultant with over twenty years of commercial and operational experience. As an executive coach and leadership consultant, Ian has worked with many leading companies and Federal government departments. He has worked with senior executives and leaders as well as high-calibre graduates and emerging leaders. Ian has designed and delivered many bespoke commercially focused interventions. The interventions have equipped and developed individuals, teams and organisations to better deliver results and achieve strategic goals.